The British Online Retailing Association

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BritORA News Blog

BritORA Member Profile

Siku Direct
Britora Member Siku DirectSiku Direct was established in 1989 providing a mail order service to customers Worldwide.

Safe Internet Shopping

safe internet shopping accreditation

The BritORA Safe Internet Shopping accreditation is available to all E Commerce businesses that sign up to our code of practice. This easily recognisable industry standard kite mark can be used on your website to tell online shoppers that you are a bone fide reputable business that adheres to an online code of practice.  Your customers can then link back to The British Online Retailing Association to confirm the authenticity of this mark at the click of a mouse.

The Safe Internet Shopping logo from BritORA was created by BritORA members to differentiate their online businesses from less reputable companies. All online businesses that show the logo must adhere to the following principles:

1. Providing basic company information in clear written English to all customers

2. Convenient and reliable order fulfillment service that is clearly explained including any limitations or terms for delivery

3. Costs of products and services are clearly displayed with no hidden extras

4. Comply to the letter and spirit of the UK's 'Distance Selling Regulations'

5. Simple and easy to understand delivery or order fulfillment indications before payment is taken

6. Provide order status updates on request by the customer at any time during normal business hours

7. Maintain historical records of transactions that can be discussed at the later stage

8. Clear and simple order satisfaction guarantee including easily understood policies about refunds and returns

Any business displaying the Safe Internet Shopping logo adheres to the above 8 requirements. BritORA operates a peer review process where we ask companies who are unlikely to be in competition to review those that display the logo. 

Should a peer review recommend that the company in question not display the Delivery Assurances logo or should BritORA receive a sequence of related complaints from customers, the company in question will be referred to our Membership Accreditations Review Panel who will assess the request and make recommendations to the company in question. This assessment process takes no more than 1 month and the decision of the Membership Accreditations Review Panel is final.

safe internet shopping join

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