The British Online Retailing Association

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BritORA News Blog

BritORA Member Profile

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Our Vision, Mission and Values

The British Online Retailing Association (BritORA) was created by small business owners like you because we realised that the needs of online business is fundamentally different to that of the high street.

Our Vision

To build the most influential and important community of successful online businesses in the UK

Our Mission

To engage online businesses, help them to grow, develop best practice and support each other. The Mission of BritORA is to help make our members' businesses stronger

Our Core Values

Together we’re stronger

- Small Online Businesses will only gain credibility and be taken seriously by government and major online intermediaries if we speak as one voice.

Good for Britain

- The online economy is as important for UK jobs and growth as any other sector.

What goes around

- Sharing experience and knowledge with each other will help everyone.

Personal Development

– The experience of running a small business will be more rewarding if we learn new things all of the time.


– Business is more rewarding when it is enjoyable. We celebrate success, enjoy our meetings and always look for new ideas and experiences.

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